Promoting Local Events

Request Town Advertisement of Community Events

The Town of Diamond Valley invites local community organizations to submit a request to advertise their event on the Town's Entrance (Changeable Copy) Signs and Town Events Calendar. The form is also available at the bottom of this page.

Please read the Guidelines for Event Submission below to determine if your request is eligible for Town advertising.

New - Change to Municipal Advertising of Community Events and Organizations

In accordance with the External Communication Policy and Procedureadopted January 15, 2025 and amended March 19, 2025,  The Town of Diamond Valley will not share or post information from third parties unless deemed to be in support of Town initiatives and priorities, with the following exceptions:

  •  Town entrance changeable copy signs
  • Municipal website event calendar

As of January 15, 2025, the Town is no longer able to promote or support third-party organizations and events through:

  • Social Media
  • The Electronic Signboard

This decision was made to ensure the Town remains unbiased in event promotion and provides fair access to community messaging.  We encourage organizations to explore local community forums and other platforms as alternatives for sharing event information.

Thank you for your understanding and for the work you do to support our community. 

Guidelines for Event Submission

Before submitting an event for advertisement, please review the following guidelines:

  1. A community event is a planned public or social occasion.  Public events presented by a business not directly in sponsorship of a local non-profit community organization or initiative will NOT be approved for posting.
  2. Advertising for private commercial ventures will NOT be posted.
  3. Personal messages will NOT be posted.
  4. Any classes that require payment are not permitted, but free classes or those hosted by a community organization with proceeds going towards local non-profit organizations are acceptable.
  5. If the event is located on or in a Town facility, it must be booked appropriately and insured.
  6. Events will be posted for 7 days on the Town Entrance Signboards starting on Tuesday (letter pick-up) and ending the following Monday (letter return)
  7. Events and programs in other municipalities which do not directly improve the well-being of Diamond Valley residents will NOT be posted.
  8. The event should be inclusive of the following areas:
    • Diamond Valley
    • Adjacent areas of the Foothills County
    • Other exceptions to be approved at the discretion of the appropriate Manager.

The Town of Diamond Valley reserves the right to decide whether an event fits the posting formats' purpose and whether to allow, all Town messaging has priority.

If your event is being organized in partnership with the Town of Diamond Valley, please contact the manager of community services, info@diamondvalley.town to determine eligibility to post to other municipal platforms. 


Town Entrance (Changeable Copy) Signboards


Advertise Community Events on the Town Entrance Signs

The Town of Diamond Valley offers free advertising for community groups and events on two double-sided event signboards at key locations (in the former town of Black Diamond):

  • Centre Avenue; easter entrance of Diamond Valley (by Rona)
  • 5th Street; western entrance to Black Diamond community (by Lions Campground)

Booking the signs

  • Requests may be made to advertise a community event for one week on one side of both Entrance Signs.
  • Reservations are for Tuesday --> Monday
  • Each sign has 5 lines and hold 15-16 characters on each line (wider letters take up more space)
  • You must submit your wording at the time of booking in order to give the team time to pick your letters for your reservation.  Each line can be a combination of both letters and numbers, limited special characters are available.
  • Two user groups may book the signs during any given week.  Please view the Entrance Sign Bookings section of the Town Calendar (see below) to view availability prior to making a reservation. It is advisable to submit your request as soon as your event date is known as bookings are allotted on a first-come, first-served basis. 
  • You may request to book the Entrance Signs and for Town assistance in advertising the event through our Town Events Calendar by completing the form below.
  • Your booking is NOT CONFIRMED until you receive an emailed agreement back from the Town.

Responsibilities

  • Applicants are responsible for sending a representative to pick up the letters from Oilfields Regional Arena, putting them up on the signboards, and returning the letters back to the arena on time.
    • Pick up letters from Oilfields Regional Arena between 8 am - 4 pm Tuesday.
    • Return letters the following Monday between 8 am - 12 pm.
  • Groups are required to return all the letters provided in the same condition as received. 
  • In the case of damaged letters, or letters not returned, Applicants may be charged $75 for replacement. 

What Dates are Available?  Check the Calendar!

Two community events or town messages can be displayed each week from Tuesday to Monday. Priority is first-come-first-served.  Town messaging takes priority on the signboard when required for official use.

February 2026

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Request for Advertising on Town Entrance Signboards and Town Events Calendar

  1. 23-02-02 DiamondValley logo horizontal transparent RGB
  2. Request for Advertising on Town Entrance Signboards and Town Events Calendar
  3. Please note, requests of short notice may not be approved. Provide as much notice as possible to ensure the best opportunity for your advertisement.

  4. Please provide a detailed description of your event, similar in style to a social media post. 

    Include all relevant information such as the event name, date, time, location, key activities, admission details, contact information, and any registration links if applicable. 

    Please use 'third person" to describe... as in: "The 'name of organization' is hosting", so it does not sound as if the Town is hosting or promoting the event in the description. (No we/us language)

    This description may be used to promote your event on the Community Events Calendar.  The Town reserves the right to adjust the messaging as deemed appropriate.

    Graphics or promotional images can be uploaded in the fields below.

  5. Is Applicant the same as the Event Contact?*
  6. ** The Event Contact person's information may be published in the event advertisement. Do you agree to the Event Contact information being published?*
  7. Event Advertising - Submission Guidelines

    Please review the event submission guidelines prior to submitting your request.

  8. Please choose all the places you would like your event advertised*
  9. * The Town reserves the right to decide if it will advertise an event through various channels.

  10. Request for Advertising on the Town Entrance Signs*

    The Town Entrance Signs refer to the two black & white changeable copy signs found at the east and west entrances to the Black Diamond community near the Rona & Lion's Campground.

    Be advised that groups wishing to use the signs must send a representative to pull the letters for the signs, put them up, and take them down on schedule.  Letters may be picked up on the Tuesday of the booking week from the Oilfields Regional Arena between 8am - 4pm, and must be returned by noon on the following Monday.

    Note that there is a limit of 16 Characters per line of the signboard, please structure your message accordingly.

    Two user groups may book the signs during any given week.  Please view the Entrance Sign Bookings section of the Town Calendar to view availability prior to making a reservation.

  11. Booking must begin on a Tuesday.

  12. Booking must begin on a Tuesday.

  13. Entrance Signs Agreement*

    By checking the "I agree" box below, you agree:

    1) To return all the letters provided in the same condition received. 

    2) In the case of damaged letters, or letters not returned, Applicants may be charged $75 for replacement.

    3) Letters can be picked up 8 am - 4 pm on the agreed upon date from the Oilfields Regional Arena. 

    4) Letters must be returned the following Monday by 12 noon..

  14. Town Events Calendar Advertising

    *The Town is no longer able to create graphics for user groups. If you are requesting to advertise through the Town Events Calendar, these should be submitted along with your request.

  15. Please attach Canva file links if you have them

    Canva is graphic design software that makes it easy for anyone to design posters, ads and other forms of media imagery and documents.  Not-for-profit organizations can apply for free Pro account for access to all the features of the software.

    If you have created the media for your event using Canva software, you can share your file with us so we can adjust the dimensions of the advertisement to fit the space provided.  In general, for Calendar advertisements, the square format should be used.

    To share a design file, Select "Share" and then choose "Anyone with the link" "can edit".  Remember to make a copy that you do not share the link to, so we do not adjust your original.

  16. Electronic Signature Agreement*

    By checking "I agree" below, you agree and acknowledge:

    1) that providing an electronic signature to this document is binding upon you to the same force and effect as a handwritten signature, and;

    2) that the information contained in this request is true and complete to the best of your knowledge, and;

    3) that you will update the Town if any material information about the event changes, and;

    3) that you are authorized to make this request on behalf of your organization or event.

  17. Confirmation

    Confirmation of your booking is not guaranteed until you receive an email confirmation from our office.

    Please contact bookings@diamondvalley.town if you do not receive a confirmation of your booking / request within 5 business days.

  18. Protection of Privacy Act

    The personal information collected through the Request for Advertising on Town Entrance Signboards and Town Events Calendar form is for the purpose of helping organizations advertise their upcoming events. This collection is authorized under section 4(c) of the Protection of Privacy Act. For questions about the collection of personal information, contact the Privacy Office LegislativeServices@DiamondValley.town or 403-933-4348

  19. Leave This Blank:

  20. This field is not part of the form submission.